先自拍上傳一下！「瞬樂感」與「刷存在感」社會的來臨及其教育思維

Selfie-post First! The Society of Seeking “Fast Satisfaction” and “Validation of Existence” and Its Educational Implications

網路科技的發展，讓人類生活各方面皆受到衝擊。本文主要目的即在從社會學與心理學，分析當前臺灣社會大眾在資本主義體制的操弄下，於網路消費上所顯示出之集體傾向。根據分析顯示，無論在實體物消費或者是非實體物消費，當前臺灣社會大眾已逐漸出現「瞬樂感」與「刷存在感」，並進而鞏固與再製現存之資本主義機制。植基於研究結果，本文試圖提出幾點教育思維，俾供教育工作者教導「數位原住民」年輕世代之參考。

Along with the development of the internet technology, people’s life has been dramatically changed. The main purpose of the study, by analyzing the behaviors of online shopping from the angles of sociology and psychology, was to reveal the collective inclinations of the people, which were manipulated by capitalism, in the Taiwanese society nowadays. According to the research findings, The Taiwanese people have shown the collective inclinations toward seeking “fast satisfaction” and “validation of existence”, and consequently consolidated and reproduced the existent mechanism of capitalism. Based on the research results, some educational implications were addressed for the educational practitioners for teaching the young generation of “digital natives.”