矛盾态度的概念、测量及其相关因素

A Review of the Development of Research on Ambivalent Attitude

该文主要就目前国外社会心理领域关于一般矛盾态度和种族、性别等具体方面特矛盾定态度的研究进展进行了介绍分析。矛盾态度是指个体或群体对某种态度目标同时存在积极和消极的认知评价和情绪情感体验及其程度，其具体测量方法多种多样，主要有直接测量和间接测量两大类。相关研究主要渉及矛盾态度的前因变量和结果变量，及其对行为的预测强度等方面。

This paper introduced and discussed the development of research on general ambivalent attitude and specific ambivalent attitude on race， gender， etc. The concept of ambivalent attitude refers to the simultaneously existence and its degree of positive and negative evaluations and feelings to an attitude object. The operations of ambivalent in current researches were variety， included direct and indirect measurements. The relevant researches mainly concentrated on its antecedents， consequences and strength， etc.