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篇名 |
大数据视阈下当代大学生消费行为新特征的调查研究
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並列篇名 | An Survey Study on the New Characteristics of College Students’ Consumption Behavior from the Perspective of Big Data |
作者 | 李靜、沈書生、劉芳銘、佟元之 |
英文摘要 | As one of the most consumption potential core consumers in our country, the contemporary college students have their unique consumption concepts and behaviors, which attract new attention from all walks of life and have great research value. Based on the 5 Universities, supported by big data analysis technology, using SPSS22.0 data processing software, this study will analyses contemporary college students’ consumption structure and level, consumption concept, consumption behavior and consumption channels, such as consumer credit and academic performance and change relations, explores new consumption behavior of college students in the new period. This study is going to seek the consumption values education mode and behavior guide path of contemporary college students, to provide comprehensive supports for academic education and rational consumption education. |
起訖頁 | 019-025 |
關鍵詞 | 大数据、大学生消费、新特征、Big Data、College Students’ Consumption、New Characteristics |
刊名 | 中國電化教育 |
期數 | 201712 (371期) |
出版單位 | 中國電化教育雜誌社 |
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| 共享经济启示的非正式学习发展研究 |
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| 教学点“全覆盖”项目——信息化促进教育公平典型范例研究 |