How to Make Justice Judgment of Multiple Referents: Bandwagon Effect and Snob Effect
基于社会比较理论，将影响分配公平感的参照对象信息分为三类：参照对象平均水平信 息，与特定参照对象相比的不利信息、有利信息。采用4 x 2 x 2模拟情境实验分析了三类参照对象信息 对分配公平感的影响，结果发现:参照对象平均水平信息对分配公平感影响力最大；分配公平判断中存 在攀比效应，当与特定参照对象相比的不利信息呈现时，分配公平感显著降低;分配公平判断中存在虚 荣效应，且在参照对象平均水平信息缺失时效应最强。
Based on social comparison theory， the information of referents can be divided into three categories : information of average ( IA) ; information of better paid referent ( IB) ; infonnation of worse paid referent ( IW) . In this study， three hundred and twenty eight college students participated in the scenario experiment， and a 4 X 2 X 2 randomized design was adopted. The results indicated that: (a) the main effect of IA was significant : the perception of distributive justice was lowest when participants were infmmed that they were paid less than average ， and the perception of distributive justice was highest when paiticipants knew that they got more than average; ( b) the bandwagon effect was significant in all conditions of IA: when paiticipants got IB ， their perception of distributive justice decreased sharply; ( c) the sh·ongest snob effect appeared when IA was absent: when paiticipants got IW， their perception of distributive justice increased dramatically. Finally， the theoretical and empirical implications of this study are discussed.
|關鍵詞||分配公平感、参照对象、攀比效应、虚荣效应、distributive justice、referent、bandwagon effect、snob effect|