跨媒体阅读：整合O2O与MOOCs的泛在阅读新趋势

Cross-Media Reading: the New Trend of Ubiquitous Reading Integrated O2O and MOOCs

跨平台、多屏幕消费已经成为移动互联时代用户媒介接触新常态，逐渐改变了用户的学习与阅读行为习惯。跨媒体阅读强调资源的立体化、可视化、互动化，强调用户阅读的体验感、泛在化、聚合性。该文从跨媒体和泛在化的双重视角出发，系统分析媒介融合发展态势、数字化阅读理性推广、混合式学习理念传播、互联网思维取向等移动互联网时代跨媒体阅读的O2O特质，构建了基于O2O的跨媒体阅读模式；通过整合O2O要素与MOOCs系统构件，阐释了跨媒体阅读系统构成及其应用技术，归纳了跨媒体阅读的连续一致模式、即时共享模式、连续补偿模式和即时互动模式等四种泛在阅读应用模式，为多屏互动时代跨媒体阅读系统建构、跨媒体学习资源开发及应用提供了重要的参考。

Cross-platform and multi-screen consumption has become new normal of user contact media in the era of mobile Internet， it has changed people’s behavior and habits of learning and reading. Cross-media reading emphasizes the characteristics of threedimension， visualization， interaction， and the feeling experience， ubiquity， convergence of users’ reading. From the dual perspective of cross-media and ubiquity， this paper has analyzed the development situation of media fuse， rational promotion of digital reading， concept spread of blended learning， the Internet thinking orientation and other O2O characteristics of cross-media in mobile Internet era， at the same time， it build a cross-media reading model based on O2O. With integration O2O elements and MOOCs system components， this study elucidates the system composition and application technology of cross-media reading， and summarizes four ubiquitous reading application model including the synchronous consistent model， continuous sharing model， continuous compensation model and synchronous strengthening model of cross-media reading. It provide significant reference to cross-media reading system construction， cross-media learning resources development and application in the multiple screen interactive era.