Z世代工作價值觀之調查研究

A Study on the Work Values of Generation Z

本研究之主要目的係調查Z世代工作價值觀，再根據結果建議相關單位設計適合Z世代的人才培育方法。研究方法上採用混合研究設計，先以焦點團體訪談法進行50位受訪者之質性資料蒐集，並依此設計調查問卷，再以問卷調查法蒐集999位受試者之量化資料。最後綜合質性與量化之結果，研究發現：與過去世代有顯著不同，Z世代在職場忠誠度上更顯靈活，重視外在報酬、內在滿足和生活平衡。其次，影響其工作價值觀的主要因素包括個人內在滿足、工作外在報酬和企業社會形象。尤其，Z世代認為工作外在報酬是最重要的影響因素。此外，Z世代強調個人權益，厭惡權威，並展現高度流動性，不畏懼轉換工作。值得注意的是，在不同領域中，科技類科Z世代對個人內在滿足的需求較低，可能反映出對物質與心靈價值的不同取向。

The main purpose of this study is to investigate the work values of Generation Z and to propose talent development methods tailored for Generation Z based on the findings. The research adopts a mixed-method design. First, qualitative data were collected from 50 respondents using focus group interviews. Based on these findings, a survey questionnaire was designed, and quantitative data were then collected from 999 respondents using the survey method. Integrating both qualitative and quantitative results, the study found that Generation Z exhibits significantly different work values compared to previous generations. Generation Z shows greater flexibility in workplace loyalty, values external rewards, internal satisfaction, and work-life balance. Key factors influencing their work values include personal internal satisfaction, external work rewards, and corporate social image. Particularly, Generation Z views external work rewards as the most crucial factor. Additionally, Generation Z emphasizes individual rights, dislikes authority, and demonstrates high mobility, not fearing job changes. Notably, in different fields, Generation Z in technology-related areas shows lower demand for personal internal satisfaction, possibly reflecting different orientations toward material and spiritual values.