开放教育的市场导向体系战略模式建构研究

Research on the Construction of a Market-oriented Strategic Model for Open Education

开放教育是教育大众化背景下的重要理念，但如何在中国有效实施开放教育面临着许多现实难题。本研究以教育公平性与实用性为价值取向，运用市场导向理论，构建了开放教育的市场导向体系战略模式，从而将开放教育理念建构为市场信息、专业群、教学关系管理三大开放整合组群，以期推动开放教育的具体实施。

Open education is an important concept for mass education， but it faces various challenges as it is implemented while China seeks to develop a balanced and scientific education. Based on the assumption that education should be a fair and practical enterprise， the paper uses the market-oriented approach in shaping a market-oriented model for open education. This model consists of market information orientation， professional development and teaching relationship management. The use of these elements can hopefully be used to advance open education in China.