浅谈电视大学品牌忠诚度的管理

A Brief Talk on the Administration of TV University’s Brand Loyalty

面对日趋激烈的教育竞争，电视大学必须要认清学员品牌忠诚度对自身发展的重要意义，并加强品牌忠诚度管理以便在竞争中立于不败之地。

In the face of increasingly intense educational competition， TV University must see clearly the important significance of the students’ brand loyalty for their own development， and at the same time intensify the administration of brand royalty so as to re