在线学习者满意度影响因素：直播情境与录播情境比较

Influencing Factors of Online Learners’ Satisfaction: A Comparative Study on Live Situation and Record Situation

Learners’ Satisfaction is the satisfaction regarding the realization of learning goals during the learning process. It involves subjective evaluation affected by various factors. With the development of technology， online learning has developed different situations. Based on the perspective of educational communication， the online learning situation was divided into live situations and recording situations. The model of satisfaction factors was constructed from three aspects ， namely teachers ， students ， and technology. The data were collected using questionnaire survey， and processed using smartPLS and SPSS to validate and analyze the theoretical model and to explore differences in learners' perceptions of different situations from various dimensions. The results showed that the quality of the online learning platform in the recording situation had no direct influence on the learners’ satisfaction， but indirectly affected the learner' s satisfaction through the learner' s perceived teacher' s professional knowledge. The teacher' s professional knowledge and support affected the learner’ s perception of achievement and satisfaction. The influence of teacher’ s professional knowledge and teacher' s support on satisfaction was more significant. Social and cognitive motivation factors also had a certain influence on the satisfaction of learners.