台灣地區性騷擾與性教育網路搜尋熱度之趨勢與關聯：Google Trends資料分析

Long-term Trends in Online Searches for Sexual Harassment and Sexuality Education in Taiwan: A Google Trends Analysis (2004–2023)

目的：本研究運用Google Trends資料，描繪2004至2023年間台灣地區對性 騷擾與性教育之網路搜尋熱度趨勢及關聯性，並探討性騷擾網路搜尋熱度與性 騷擾通報數、媒體報導數之關係。

方法：資料來源包括：(1)以性騷擾及性教育為關鍵字之Google Trends相對搜尋量；(2)衛福部公告之性騷擾通報數；(3)於Google搜尋之新聞報導數。採用事件時序圖與相關字詞分析表呈現性騷擾、性教育之網路搜尋熱度，並以皮爾森相關進行統計檢定。

結果：性教育網路搜尋熱度於2004至2006年出現高峰，後趨穩定；性騷擾網路搜尋熱度則隨重大事件波動，2023年達歷史新高。性騷擾與性教育網路搜尋熱度無顯著關聯（r = .3000, p = .649）；性騷擾網路搜尋熱度與通報數（r = .7746, p < .001）及媒體報導數（r = .3469, p < .001）呈正相關。

結論：性教育與性騷擾在網路上的關注呈現不同型態與趨勢，且兩者之間未呈顯著關聯，隱含「性教育並未在公眾認知中被視為防治性騷擾的核心策略」，建議未來應努力縮短兩者在公眾關注中的距離。

 

Objective: This study analyzes Google Trends data to explore long-term patterns and correlations in the relative search volume (RSV) for sexual harassment and sexuality education in Taiwan from 2004 to 2023. It further examines the association between the RSV for sexual harassment and the number of reported cases and news articles.

Methods: Data sources included: (1) the RSV on Google Trends for the keywords "sexual harassment" and "sexuality education"; (2) the number of reported sexual harassment cases announced by the Ministry of Health and Welfare; and (3) the number of news articles retrieved via Google search. An event timeline and a related keyword analysis table were used to present the RSV trends for sexual harassment and sexuality education. Pearson correlation analysis was conducted for statistical testing.

Results: The RSV for sexuality education peaked between 2004 and 2006 and then stabilized. In contrast, the RSV for sexual harassment fluctuated with major events and reached a record high in 2023. No significant correlation was found between the RSVs for sexual harassment and sexuality education (r = .3000, p = .649). However, the RSV for sexual harassment was positively correlated with the number of reported cases (r = .7746, p < .001) and the number of news articles (r = .3469, p < .001).

Conclusion: The RSV trends for sexuality education and sexual harassment exhibit distinct patterns, with no significant correlation between them. These findings suggest that the public does not widely perceive sexuality education as a core strategy for preventing sexual harassment. It is recommended that future public education and communication efforts work to integrate the two issues better and strengthen their perceived connection.