美国公立大学发展新理念与筹资战略有效性研究--以印第安纳大学为例

Research on the New Development Ideal of American Public Universities and the Effective Fundraising Strategies--Taking Indiana University as Example

资金是大学持续性发展的基础和保障，是大学发展理念现实化的物质条件。而资金的筹集有赖于理念的指引。近几年美国印第安纳大学筹资活动正是在其新的发展理念指引下取得了连年非凡的业绩，形成了一套有效的多元化筹资战略，主要体现在互动的筹资系统以及促进校友成长的筹资策略方面。筹资的出发点是大学的发展目标，筹资成功的关键是其有效性。筹资所取得的成果促进了印第安纳大学新理念的实现。

In a university， fundraising depends on the direction of its development ideal. Guided by the new development ideal， Indiana University has made great success in fundraising in the past few years， and has formed a set of effective fundraising strategies， which include interacted fundraising systems， and promoting the development of its alumni. The most important thing leading to the successful fundraising is the effectiveness of the strategies.