态度与行为关系研究现状及发展趋势

Attitude and Behavior Relationship

关于态度与行为关系研究存在以下几种模式：态度和行为直接相关；态度和行为通过其他的中介，调节变量共同作用于行为；态度的不同构成对行为起不同的作用。该文结合以上的研究框架介绍了近些年来有影响力的模型如计划行为理论、态度强度模型等，并提出未来的态度和行为的关系应该充分考虑内隐态度测量以及采用时间序列追踪研究的新的角度。

There are some kinds of ways in the research of relationships of attitude and behavior：the direct correlation; attitude through some moderators or other factors influence behavior; different aspects of attitude has different effects on behavior. The article mainly discussed the models about the relationship between the attitude and behavior， reviewed some influential theory such as the theory of planed behavior and attitude strength etc. Furthermore， we put forward some implications to the future research about some new ways such as implicit attitude measurement and time series.