简单暴露效应的理论模型

Theories of Mere Exposure Effect

简单暴露效应(Mere Exposure Effect，MEE)的概念最初由Zajonc提出，指的是刺激的简单暴露能够成为提高个体态度的充分条件。文章在简要回顾简单暴露效应概念、影响因素以及表现类型的基础之上，重点介绍了解释简单暴露效应产生机制的理论模型，并探讨了理论构建中存在的一些问题。

The Mere Exposure Effect (MEE) means the mere exposure of stimulus can arouse positive evaluation. The concept of MEE was firstly defined by Zajonc in 1968. After that， a growing number of researches have been conducted to address this field. This paper introduces the definition of MEE， the studies on the influencing factors， the relationship between the stimulus exposure and affective evaluation， and the theories about MEE. Some problems in the current theoretic research are also discussed.