中国农业教育电视现状前前瞻

Chinese Agricultural Educational TV：the Status Quo and the Perspective

本文分析了中国农业教育电视的生存环境，阐述了农业教育电视的现状，总结了发展的经验，主要体现在专业频道逐歩发展、出现了一批品牌档目、受众进一歩扩展、远程教育蓬勃发展、创作经营开发并重，以及国际合作业已开展等方面。然后对其存在的问题进行了剖析，并就未来的发展，如专业频道的增加与落地、网络的构建、农业教育电视传播的形式的多样性、成熟的市场运作等作以预见

The paper analyzes the surroundings of Chinese agricultural educational TV， describes its status quo， summarizes the main experience and finds that special agricultural education TV channels gradually develop， some brand programs appear， international cooperation develops， more and more audience watch the programs， distance education develops rapidly， inventing， running and developing programs have the sane role. With the analysis of current problems， the paper advises how to develop agricultural educational TV in the future， such as how to extend special channels， receive satellite signals， build the network of TV resources， marketing and information， promote he diversity of TV programs and establish mature system of market running.