试论高等院校战略管理中的利益相关者管理

The Management of Stakeholders in Strategic Management of Colleges and Universities

战略管理是目前中外许多高等院校十分青睐的一种管理方法。但在高等院校的战略管理中，由于一些高校没有弄清楚自己面对的利益相关者群体究竟有哪些，或者无视某些利益相关者的利益与需求，更缺乏利益相关者的广泛参与，致使学校的战略决策和改革受到利益着的冷落、反对甚至强烈抵制，最终导致战略管理的失败或无效。因此，高校领导者与战略管理者必须充分认识到利益相关者对于学校战略管理的重要影响，对学校的利益相关者进行深入分析，建立「利益相关者图谱」，并制定利益相关者管理的策略，充分发挥利益相关者对学校战略目标实现的积极作用。

Stakeholders have great impacts on strategic management for colleges and universities. During the process of strategic management， the leaders and strategic managers of colleges and universities should first identify the stakeholders of their institution， set a map of their stakeholders， and then make effective strategies to manage their stakeholders. Only through these actions can the colleges and universities achieve their strategic objectives.