苗栗蠶桑產業轉型設計之研究

Research on the transformation design of sericulture industry

台灣蠶桑產業是從明末鄭成功時代開啟，到了清朝劉銘傳時代，由撫墾局興辦蠶業，苗栗縣曾是台灣蠶絲業的重要大縣，後來面臨外來品競爭壓力，蠶絲產業經營陷入困境，蠶業遂漸漸沒落。目前苗栗仍保有台灣蠶絲教育館，獅潭公館有蠶業生態教育農場及零星幾家業者。本研究探尋客庄蠶桑產業的演變興衰，盼找回客庄偏鄉「地、產、人」獨特文化元素；同時也盼能引起民眾對客庄文化、產業，能有更深層之認識，自然而然達到文化傳承目的。本研究採取個案研究法、文件分析法，佐以深度訪談法、紮根理論等研究方法，探討台灣蠶桑產業的演變，進一步研究轉型再發展之可能性。

Taiwan's sericulture industry started during the Zheng Chenggong era in the late Ming Dynasty. During the Liu Mingchuan era in the Qing Dynasty, the sericulture industry was established by the Bureau of Reclamation. Miaoli County was once an important county in Taiwan's sericulture industry. Later, it faced competition from foreign products and the industry was in trouble. The industry gradually declined. At present, we can find Taiwan Sericulture Center in Miaoli County, and there are a few businesses in Shitan and Gongguan. This study explores the evolution, rise and fall of the sericulture industry in Hakka villages, and hopes to find the unique cultural elements of ''land, industry, and people'' in Hakka villages. At the same time, it is expected to arouse people's understanding of Hakka culture and industry, and inherit the culture naturally. This study adopts qualitative analysis methods such as case study, document analysis, in-depth interviews and grounded theory to explore the evolution of Taiwan's sericulture industry and analyze the possibility of transformation and further development.