兩位國中女性校長卓越領導策略之研究

Research on the Leadership Strategies of Two Female Excellent-principals in Junior High Schools

本研究採用訪談法及文件分析法，探討兩位獲得「校長領導卓越獎」的女性國中校長之組織溝通、學校行銷及問題解決之策略。
首先，析述研究動機、目的與問題；接著進行相關的文獻探討，透過與兩位國中女性校長及相關人員的訪談記錄，蒐集各式相關文件；繼之，探討兩位校長在組織溝通、學校行銷及問題解決三個面向上之不同策略及下列三項共同的卓越領導策略：
一、權變活用雙向互動、兼顧情理法等多元溝通策略而能共識與共好。
二、善用校本課程品牌及金三角行銷等多元行銷策略以宣揚辦學績效。
三、巧用柔性領導及課程教學領導等多元化領導策略以化解挑戰難題。
最後，根據上述研究結果，提出相關建議，供國中女性校長、教育主管機關及未來研究者參考。

This study used interviews and document analysis to explore the organizational communication, school marketing and problem-solving strategies of two female junior high school principals who won the“Prin¬cipal’s Leadership Excellence Award”.
Firstly, the motivation, purpose and problems of the research were analyzed, and then the relevant literature was discussed, and various rel¬evant documents were collected through the interview records with two female principals and related personnel. Finally, the two principals’dif¬ferent excellent strategies of leadership were discussed and the following three common excellent strategies of leadership are proposed:
1. Both principals can make use of multiple communication strate¬gies such as two-way interaction to achieve consensus and mutual benefit.
2. Both principals utilized diversified marketing strategies such as school-based curriculum, branding, relationships and the Golden Trian¬gle to promote school performance.
3. Both principals are able to use diversified leadership strategies such as contingent leadership and curriculum leadership to solve chal¬lenges.
Based on above findings, relevant suggestions are proposed for the female principals of junior high school, educational authorities and fu¬ture researchers.