台灣青少年常看之綜藝節目其性別角色內容分析:以《康熙來了》為例,ERICDATA高等教育知識庫
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篇名
台灣青少年常看之綜藝節目其性別角色內容分析:以《康熙來了》為例   免費試閱
並列篇名
A Content Analysis of Gender Role in a Variety Show that Taiwanese Adolescents Watched the Most—an Example of Kang Xi Lai Le
作者 張雅琦鄭其嘉
中文摘要

綜藝節目透過娛樂誇大的包裝來提升收視率,節目常缺少教育內容,對於青少年學生來說,不正確的言行淪為「玩笑」來帶過。青少年對於性、兩性方面的問題正處於好奇階段,若青少年長期接收關於性別刻板印象或歧視的訊息,很容易會認為社會大眾皆是此觀念,因而不懂得尊重性別差異。本研究選定國內青少年常看的綜藝節目《康熙來了》節目影片做為樣本,以內容分析法,透過訊息譯碼,瞭解《康熙來了》節目內容出現性別角色相關之內容及頻率,包括節目主題、人物性別特質、性別角色刻板印象與價值觀、性別權力行為表現與跨性別態度等。研究結果發現,節目中女性話題為男性話題的2.11倍;外在裝扮多偏向各人物其生理性別;女性總暴露量為3753人次(94.88%),遠大於男性的216人次(5.11%);性別特質部分多偏向生理性別,男性62.06%表現男性化特質,女性69.96%表現女性化特質;傳統性別角色價值觀最關注外在形態,特別著重女性要有身材曲線、要性感、要瘦,男生要強壯;性騷擾行為情形受身分別權力位階影響較大,主動者以女主持人為主,被騷擾以男來賓為最多;而女性被物化(54次)的內容多於男性(20次),且此內容呈現方式存在暗示性的表達;跨性別內容多出現以取笑、揶揄的態度,最常發生於嘲笑男性有女性化特質,節目某程度地過度「性化」了女性。

英文摘要

Variety shows elevate audience rating through exaggerated entertainment, and programs of this type usually lack educational content. To teenaged students, incorrect words and deeds are taken as “jokes.” During adolescence, teenagers are particularly curious about sex and gender-related issues, so if adolescents are long exposed to stereotype information about gender or discrimination concepts, they are likely to think that the public upholds the concept, which makes them disrespect gender differences. The study chose Kang Xi Lai Le, a variety show that Taiwanese adolescents often watched, as its research subject. Through information coding, content analysis was conducted to comprehend content related to gender roles and the frequency of its appearance in the program including the subjects of the program, the gender characteristics of people in the program, the stereotype and values of gender roles, the power behavior of different genders, and transgender attitudes. This study found that the ratio of female-related topics in the program was 2.11 times more than that of male-related ones. In terms of outfits, they were mostly gender-specific. With respect to revealing clothes, 3,753 females, accounting for 94.88%, wore revealing clothes, and the number was a lot greater than 216 males, accounting for 5.11%. As for gender characteristics, both males and females were chiefly gender-oriented, in which 62.06% of males showed masculine traits, while 69.96% of females showed feminine traits. External appearances were the most concerned about in traditional gender role values, which particularly stressed the body curves of females who had to be sexy and slim, whereas males had to be strong. Sexual harassment was more greatly influenced by identity and power statuses, and it was mostly hostesses who took action, and mostly male guests who were harassed. In respect to materialization, the number of females being materialized was 54 times, which higher than 20 times for males, and the content of materialization usually implied sexual expression. As for the content of transgender, mockery and teases were most frequently imposed on males with feminine traits, showing that the program excessively “sexualized” females to a certain degree.

起訖頁 001-026
關鍵詞 內容分析青少年性別平等性別角色電視綜藝節目content analysisadolescentgender equalitygender roleTV variety show
刊名 台灣性學學刊   
期數 201505 (21:1期)
出版單位 臺灣性教育學會
DOI 10.3966/160857872015052101001  複製DOI
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