A Content Analysis of Gender Role in a Variety Show that Taiwanese Adolescents Watched the Most—an Example of Kang Xi Lai Le
Variety shows elevate audience rating through exaggerated entertainment, and programs of this type usually lack educational content. To teenaged students, incorrect words and deeds are taken as “jokes.” During adolescence, teenagers are particularly curious about sex and gender-related issues, so if adolescents are long exposed to stereotype information about gender or discrimination concepts, they are likely to think that the public upholds the concept, which makes them disrespect gender differences. The study chose Kang Xi Lai Le, a variety show that Taiwanese adolescents often watched, as its research subject. Through information coding, content analysis was conducted to comprehend content related to gender roles and the frequency of its appearance in the program including the subjects of the program, the gender characteristics of people in the program, the stereotype and values of gender roles, the power behavior of different genders, and transgender attitudes. This study found that the ratio of female-related topics in the program was 2.11 times more than that of male-related ones. In terms of outfits, they were mostly gender-specific. With respect to revealing clothes, 3,753 females, accounting for 94.88%, wore revealing clothes, and the number was a lot greater than 216 males, accounting for 5.11%. As for gender characteristics, both males and females were chiefly gender-oriented, in which 62.06% of males showed masculine traits, while 69.96% of females showed feminine traits. External appearances were the most concerned about in traditional gender role values, which particularly stressed the body curves of females who had to be sexy and slim, whereas males had to be strong. Sexual harassment was more greatly influenced by identity and power statuses, and it was mostly hostesses who took action, and mostly male guests who were harassed. In respect to materialization, the number of females being materialized was 54 times, which higher than 20 times for males, and the content of materialization usually implied sexual expression. As for the content of transgender, mockery and teases were most frequently imposed on males with feminine traits, showing that the program excessively “sexualized” females to a certain degree.
|關鍵詞||內容分析、青少年、性別平等、性別角色、電視綜藝節目、content analysis、adolescent、gender equality、gender role、TV variety show|