民俗活動振興地方產業之影響—以恆春搶孤為例

The Influence Of Folk Activity To Enhance Regional Industrial Development—Example of Qianggu Festival In Heng-Chun

本研究主要目的是在探討民俗活動振興地方產業之影響，以恆春搶孤為例。從六大導向，分別為文化特色、地方產業、地方經濟、地方支持、交通運輸、行銷等影響準則中，使用決策實驗室分析法和分析網路程序法，了解影響地方產業的主要因素。結果顯示，在各項綜合提振當地觀光影響準則中以「地方產業」的相互影響最高，在恆春提振民俗觀光產業之權重分析方面，以「文化特色」的權重值最高，再者，恆春提振民俗觀光產業影響準則之影響力分析方面，又以「地方支持」的影響力最高。

The purpose of this study was to explore the influence of folk activity to enhance regional industrial development—Example of Qianggu Festival in Heng-Chun. The study was conducted by six factors included Culture, Regional industry, Regional economy, Regional support, Transportation, Marketing. Research questionnaires were analyzed using Decision Making Trial and Evaluation Laboratory (DEMATEL)and Analytic Network Process(ANP). The findings of this study implied that Qianggu Festival was regarded as one of the most important regional industries in Heng Chun. The finding also showed that Culture factor were thought to the most weight analysis in the other factors . Those factors were resulted in regional industrial development , Of theRegional Support was showed the most important influenceon regional industrial development.