休閒農場空間設計之感質要素與遊客認知程度觀點分析

Qualia elements ofspace design for recreation farmand perspective analysis of cognition degree of tourists

「感質」一詞為近年來創意設計的新興熱門型態，景觀設計在以人為本的趨勢之下，重視以使用者為中心的設計觀念。本研究目的為探討使用者對休閒農場空間屬性感質要素的認知程度，進而驗證感質五大元素與空間設計之關係，並建構感質評估架構。研究對象為薰衣草森林使用者，採問卷調查的方式，共獲得有效問卷336份。經回顧相關理論並運用描述性統計、信度分析、因素分析、相關分析進行結果的闡述與研究假設之驗證。本研究得到主要的結論以使用者女性略多，年齡以21-30歲居多，學歷以大學占最多(66.7%)，職業以學生為主(48.2%)，婚姻狀況以未婚者為多數(69.6%)。在空間的感受程度上，有94.0%的使用者認為薰衣草森林是個成功的休閒農場案例，而整體的空間感受程度顯示，大部分使用者認為此空間帶來愉悅的感覺成分最多(34.2%)，營造出心理層次上高品質快樂與幸福的感受。而在空間代表性排序中，使用者認為最能代表薰衣草森林整體空間，以農田區(57.0%)為最多，顯示多數人認為薰衣草田最能代表整個薰衣草森林之核心。薰衣草森林之使用者在農田區之整體平均值最高，其中以「空間風格具特色鮮明顯著」、「空間色彩切合主題」、「空間與自然融合具協調性」顯示薰衣草森林在空間設計上以自然樸實的元素，展現獨特的美感與風格，由此可知，使用者對空間屬性的認知程度越高，其感質要素越高。

Qualia has recently become a trend in creative design. User-centered design concepts have been applied in landscape design. The purpose of this study was to explore the cognition degree of visitors regarding qualia elements used in the spatial design of a leisure farm. We verified the relationships among the fivefactors of qualia and spatial design and establisheda qualia evaluation model. We administered a questionnaire survey to visitors of Lavender Cottage and obtained 336 valid questionnaires. After reviewing related theories and applying descriptive statistics, we conducted reliability, factor, and correlation analyses to describe the results and verify the research assumption. Responses were obtained mainly from women aged 2130 years who had a university education (66.7%), were occupation students (48.2%), and were unmarried (69.6%). Regarding the degree of spatial cognition, 94.0% of the visitors considered Lavender Cottage to be a successful example of a leisure farm. Regarding the overall spatial cognition degree, the results indicated that most of the visitors considered the space to elicit the most pleasurable feelings (34.2%), producing high psychological levels of happiness and well-being. Regarding representative space sequencing, the visitors perceived the agricultural area(57.0%) as the most representative space in Lavender Cottage, indicating that most of the visitors believed that Lavender Farm is the core of Lavender Cottage. The agricultural area exhibited the highest mean Lavender Cottage from visitors. The relationship among "the style of the space has distinguishing features," "the color of the space corresponds with the theme of the space," and "the space is integrated with nature" indicated that natural and plain elements are incorporated into the spatial design of Lavender Cottage, affording the cottage its unique beauty and style. The aforementioned results revealed that the higher the cognition degree of visitors is regarding spatialattributes, the higher the qualia elements are.