創業課程接受模式：整合性探討課程易理解性、認知有用性和課程參與態度對創業意圖的影響

The Acceptance Model of Entrepreneurial Courses: Perceived Easiness of Comprehension, Usefulness, and Lesson Participation on Entrepreneurial Intention

本研究以課程參與者對創業課程易理解性、認知有用性和課程參與態度來探討其對創業意圖的影響，研究對象為大臺北地區參與創業課程的學習者，自2017年1月16日至2017年2月28日止，以網路問卷方式進行調查，有效問卷為316份，有效回收率為81.4%。研究結果顯示：（1）成就動機可以正向影響創業課程易理解性及創業課程認知有用性；（2）學習者對於創業課程易理解性的認知越高時，有助於創業課程認知有用性信念之形成；（3）參與創業課程學習者對於創業課程易理解性與認知有用性的信念越高時，會提升其創業課程參與態度；（4）創業課程參與越積極的學習者，其創業意圖相對越高。本研究驗證此模式的貢獻有：（1）可應用於其他課程設計；（2）成就動機是其選擇創業課程的心理動力。此可提供創業課程的教師參酌，引導提升學習者成就動機是有助於創業教育的發展。

This study conducted a survey to explore the attendees' perception related to easiness of lesson comprehension, content usefulness, and attitude toward lesson participation on entrepreneurial intention. The participants were the students who took entrepreneurial courses in the Taipei metropolitan area. The online questionnaire was posted from January 16th, 2017 to February 28th, 2017. A total of 316 valid questionnaires were collected, and the effective return rate was 81.4%. The research found that: (1) achievement motivation was positively related to the perceived comprehensibility of entrepreneurship lessons and the usefulness of entrepreneurship courses; (2) the higher the students' perception of the easiness of lesson comprehension, the higher level of perceived usefulness of entrepreneurial curriculum was found; (3) the students who participated in entrepreneurship courses had higher level of belief about the easiness of comprehension and usefulness of the courses, and it eventually enhanced their attitude towards participating in the courses; and (4) The students' attitudes toward lesson participation was positively related to entrepreneurial intentions. The contributions of this study are the following: (1) The construction of an acceptance model of entrepreneurship courses may also be applied to other curriculum design; and (2) Achievement motivation is one of psychological traits to choose entrepreneurship courses. It indicates that promoting students' achievement motivation will be beneficial to their intention to start up a business.