“互联网+”环境下非遗文化的整合推广研究

“Internet +” Environment Research on the Integration and Popularization of the Non Legacy Culture

Under the influence of economic globalization， the protection and inheritance of intangible cultural heritage is not optimistic. Related industries leave no successor， language and text is gradually eroded， the civilization of modern society. In today’s Internet information interaction era， the promotion of intangible cultural heritage is not only the heritage of traditional culture， but also the most basic cornerstone of building cultural self-confidence. All cultures will no longer be unilateral inputs or outputs， but also the integration development of life， economy and research. The promotion and development of intangible cultural heritage can not rely solely on government policy support， but also on the integration and utilization of social resources. Taking the construction of the related courses of University and research and research as the incubator of the non legacy culture promotion， at the same time， taking the market economy as the auxiliary to set up the intangible cultural image conforming to the modern values， establish the benign cultural ecosphere with the help of the information transmission of the Internet， so that the heritage of the non legacy culture has the development activity of modern culture.