高校学生新媒体阅读现状、影响因素及改善途径———基于五所高校学生数字化阅读调查

Research on College Students' New Media Reading Status%2C Influencing Factors%2C and Methods for Improvement: Survey of 5 Universities on the Current Situation and Demand of University Students' Digital Reading

本研究采用问卷和访谈法调查高校学生新媒体阅读的时间、方式、内容、来源、阅读行为及效果、阅读需求等，探讨新媒体环境下影响大学生数字化阅读的因素及改善途径。调查结果显示:基于移动设备的阅读已成为大学生数字化阅读的首选，新媒体阅读中很少发生标注、批注等类纸质阅读行为，阅读缺乏深思、理解、交流和创新，缺乏适合专业学术类的阅读内容和工具，浅阅读增长明显，深阅读每况愈下。阅读内容、阅读工具和平台、阅读素养成为影响高校学生阅读效果的主要因素，而阅读工具和平台制约着阅读内容的质量和阅读者的阅读素养。基于调查结果，本研究提出了改善高校学生新媒体阅读效果的若干建议。

The purpose of this study is to investigate the situation， reading behavior， effect， demand of new media reading among college students. With the investigation and interview method， this study seeks to find the factors that affect college students' digital reading and approaches to improve digital reading. The research results indicate that reading on mobile devices has become the first choice for college students' digital reading. Few students still hold paper reading habit in the digital era. Reading turned more toward skimming through， and were a lack of thinking， understanding， communication and innovation. What爷s more， new media reading is a lack of reading content and tools suitable for professional learning. Therefore， shallow reading is increasing significantly while deep reading is decreasing dramatically. Reading contents， reading tools and platforms， college students' reading literacy are the main factors that affect college students' reading performances， with reading tools and platform factors restricting the other two factors. According to the research results， the paper made suggestions on ways to improve college students' digital reading effect from reading content， tools， and platforms， readers' quality aspects.