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篇名 |
美国AAU核心研究型大学的筹资策略及启示
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並列篇名 | Fundraising Strategies of Core Research-oriented Universities of AAU and Their Enlightenment |
作者 | 徐吉洪 |
中文摘要 | 建设世界一流大学需要丰裕的财政经费支持。美国AAU 核心研究型大学自成立之日起就将筹资 视为事关大学发展的战略任务,开展各种形式的筹资活动,并形成了独特的筹资文化。美国AAU 核心研究 型大学的筹资策略主要有:以知识理性为前提,坚守大学筹资伦理;设立专业的筹资机构,大力开发校友资 源;招募专业的筹资队伍,提高大学筹资效率;建立完善的筹资制度,提高资金使用透明度。这些成功的筹资 策略为我国研究型大学筹集办学资金提供了有益的借鉴。 |
英文摘要 | The development of world -class university requires abundant financial resources. Considering fundraising as a strategic task for university development, the core research-oriented universities of Association of American Universities (AAU) have launched various forms of fundraising activities and developed unique fundraising culture ever since their founding. The fundraising strategies of core research-oriented universities of AAU are summarized as follows: sticking to university ethics on the premise of rational knowledge; establishing specialized financing institutions and vigorously tapping alumni resources; recruiting professional teams to improve fundraising efficiency; establishing a comprehensive financing system to improve the transparency of fund use. These successful financing strategies provide useful references for research-oriented universities in China. |
起訖頁 | 090-094 |
關鍵詞 | 美国、AAU 核心研究型大学、筹资策略、启示、United States、Core Research -oriented Universities of AAU、Fundraising Strategies、Enlightenment |
刊名 | 復旦教育論壇 |
期數 | 201505 (13:3期) |
出版單位 | 復旦大學 |
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