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篇名 |
新媒介环境下教育电视人本化传播理据探究
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並列篇名 | New Media Environment of Education Television Richard According to Explore Humanistic Spread |
作者 | 郭红霞 |
中文摘要 | 教育电视人本化传播,是现代人类文明发展和教育传播发展的必然趋势。文章认为,新媒介环境下教育电视人本化传播,是整个社会需求和教育传播复杂巨系统综合作用的结果,但主要是在以人为本的发展理念、教育性的品格定位、差异化的受众需求、交融互补的节目形态和现代传媒技术创新这五大核心动力推动下实现的。这五大动力从根本上主导和推动着教育电视科学发展方向,决定着教育电视人本化传播进程和实践效果。 |
英文摘要 | Human communication of educational television trends to the development of modern human civilization and educational communication. In this paper, The author proposed that human communication of educational television under new media environment is the results of complex giant system combined social needs with education communication, however, the realization mainly driven by the five core motivation, they are people-centered development philosophy, educational character positioning, differentiated needs of the audience, complementary blend program form, and modern media technology innovation. These five power fundamentally lead and promote scientific development direction of educational television, and determine the process and practical effects of human communication of educational television. |
起訖頁 | 034-038 |
關鍵詞 | 媒介环境、教育电视传播、人本化、价值取向、media environment、communication of educational television、humanization_、value trends |
刊名 | 現代教育技術 |
期數 | 201109 (21:9期) |
出版單位 | 清華大學 |
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