地方高校大学生慕课接受度影响因素研究

A Study on the Influencing Factors in Local University Undergraduates’ Acceptance of MOOCs

采用慕课优质资源为本校人才培养服务是地方高校的较佳选择。该研究基于解构计划行为理论，构建了地方高校大学生慕课接受度模型，对已使用慕课学习的部分地方高校的部分大学生进行了问卷调查，通过数据分析，发现态度对于地方高校大学生接受慕课意向影响最大，主观规范、知觉行为控制与地方高校大学生接受慕课意向均呈正相关关系。基于实证分析，该文提出了有针对性的政策建议：合理引进慕课，加强教学信息化基础设施建设，强化慕课学习指导等。

Taking advantage of quality MOOCs for cultivation of talents is a better choice for local universities. This study constructs the model of acceptance of undergraduates in local universities， and conducts a questionnaire survey to some local university undergraduates who had already participated in MOOCs learning. Through data analysis， the results indicate that Attitude， Subject Norm and Perceived Behavior Control have significant influences on Behavior Intention， and Attitude turns out to be the biggest factors， and Perceived Behavior Control the intermediate， and Subject Norm the least. Based on these foundings， several corresponding suggestions are put forward， for example， importing MOOCs reasonably， enhancing informationization infrastructure and guidance in learning by MOOCs