多媒体课件中文本内容线索设计规则的眼动实验研究

The Eye Movement Study on the Design of Text Clues in Multimedia Courseware

多媒体课件中的文本内容线索分为内在线索、外在线索和“内在+外在”线索三种形式。将48名大学生分为三组，分别使用三种不同文本内容线索的多媒体课件进行学习，使用眼动仪实时记录学习者的视觉认知过程，并对学习者的学习效果进行测试。结果表明：文本内容线索效应显著，三组之间的学习效果和眼动数据具有显著差异，其中“内在+外在”线索组的学习效果和眼动行为最优，内在线索组次之，外在线索组则相对较差。通过实验结果总结出多媒体课件中文本内容线索设计的相关规则，期望对多媒体课件的文本内容设计起到一定的参考和借鉴作用。

There are three forms of text clues which were internal clues， external clues and “internal + external” clues in multimedia courseware. This eye movement study was to explore the learning effects and eye movement index of corresponding texts clues. 48 college students involved in this study were divided into 3 groups. The results showed that the effect of texts clues was significant. There existed significant differences of learning effects and eye movement index between 3 groups. The learning effects and eye movement index of the group of “internal + external” clues was the best， the group of internal clues was the medium and the group of external clues was the worst. According to the results， some rules about text clues in multimedia courseware were summarized.