本研究採用敘事研究方法，探討諮商心理師斜槓自媒體經營之職涯發展與幸福感經驗。研究對象為五位持有中華民國諮商心理師證照，執業年資與自媒體經營年資皆達一年以上，且主要社群平台粉絲數達一萬人以上者。經深度訪談後，以「整體—內容」與「類別—內容」方法進行分析。研究結果，諮商心理師斜槓自媒體經營的職涯發展動機，乃希望走出諮商室以擴大諮商專業的效能。斜槓職涯挑戰共有三項：首先是面對社群回饋與流量之可視化指標的覺察與調節，第二是專業深度與社群傳播節奏之間的調整與平衡，最後是商業情境下的專業倫理與界線拿捏。斜槓職涯的PERMA幸福經驗有（1）無遠弗屆的觸及產生更大的「成就（A）」與「意義（M）」：（a）提升影響力：「一對無上限」的助人模式；（b）榮獲認可：擴大曝光率與持續迴響；（c）新角色的建構：時代的里程碑與使命感。（2）發展個人圈內外的全方位「正向關係（R）」：（a）閱聽者的支持關係；（b）專業同儕的歸屬關係；（c）親朋好友的陪伴關係。（3）興奮、驚喜、自豪、平靜及滿足的「正向情緒（P）」。（4）「全然投入（E）」是一種自然發生的結果。依上，以合併方式呈現「意義（A）」與「成就（M）」的高度交織，最後的「全然投入（E）」則似歷程中的伴隨狀態。本文主要學術貢獻在於提出「PERMA元素動態開展」的本土模型，有別過去多以靜態構面之加總審視。

Purpose: This study explored the career development experiences and well-being of counseling psychologists who engage in self-media entrepreneurship as a form of slash career. Specifically, using the PERMA (Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment) framework as an interpretive lens, it sought to understand (a) their motivations for entering self-media work, (b) the challenges encountered during this career trajectory, and (c) how well-being is experienced and constructed throughout this process. Methods: A narrative research approach was adopted to capture the lived career experiences of counseling psychologists operating across professional and public domains. Data were collected through semi-structured, in-depth interviews and analyzed using both holistic and categorical content narrative analyses. This dual analytic strategy allowed for the reconstruction of individual career trajectories while also identifying shared thematic patterns across participants. Participants consisted of five licensed counseling psychologists in Taiwan who met the following criteria: (a) at least one year of professional counseling practice, (b) at least one year of continuous self-media operation, and (c) a primary social media platform with more than 10,000 followers. Participants varied in age, years of practice, media platforms, and content formats, providing a diverse yet information-rich sample suitable for narrative inquiry. Results: Participants’ entry into self-media entrepreneurship was primarily driven by a desire to extend the reach and impact of counseling beyond the traditional consultation room. Self-media platforms enabled participants to translate professional knowledge into accessible content, thereby transforming conventional one-on-one helping relationships into scalable, one-to-many modes of psychological outreach. For many, this expansion functioned as a compensatory response to institutional constraints, such as administrative burden, limited professional autonomy, or restricted opportunities for broader social influence within formal organizational settings. Three major career challenges were identified. First, participants described the psychological impact of platform-based performance indicators, including likes, views, and follower counts. These visible metrics often shaped emotional responses and professional self-evaluation, requiring ongoing self-awareness and emotional regulation to prevent external validation from overshadowing professional values. Second, participants experienced persistent tension between the depth required in counseling practice and the fast-paced and simplified nature of social media communication. Translating nuanced clinical knowledge into brief, engaging content posed both technical and ethical challenges, prompting participants to adopt adaptive strategies, such as maintaining parallel professional roles, narrowing content focus, or intentionally slowing production. Third, participants faced ethical dilemmas related to commercialization and boundary management, particularly regarding sponsorships, public self-disclosure, and requests to share clinical material. Across cases, participants emphasized prioritizing professional ethics and client welfare, even when such decisions limited commercial opportunities. In terms of well-being, participants’ experiences reflected a distinctive configuration of PERMA elements. Meaning and accomplishment emerged as the most salient and tightly interconnected dimensions. The ability to influence unseen audiences, receive longitudinal feedback, and witness personal or professional impact over time fostered a strong sense of purpose and achievement. Positive relationships extended beyond traditional professional boundaries to include audiences, peer creators, and supportive personal networks, forming a multilayered system of social connections. Positive emotions such as excitement, pride, and fulfillment were frequently reported but appeared episodic rather than central. Engagement, or deep absorption in work, was not described as a primary pursuit but rather as a natural byproduct of meaningful and value-consistent activities. Discussion: The findings suggest that counseling psychologists’ well-being in slash careers is best understood as a dynamic and process-oriented experience rather than a static accumulation of discrete PERMA components. Meaning and accomplishment appear to function as core drivers that give rise to engagement and positive emotions over time, while relationships serve as a stabilizing context that sustains long-term involvement. Based on these patterns, this study proposes a culturally grounded perspective of “dynamic PERMA unfolding,” highlighting how well-being evolves through ongoing negotiation between professional values, public engagement, and ethical reflexivity. Practically, the results underscore the need for counselor education and professional training to address emerging hybrid career forms that integrate counseling expertise with digital media and public scholarship.