數位設計領域學生在大學社會責任計畫中的跨文化設計能力學習經驗

Undergraduates’ Learning Experience of Intercultural Design Competence in the Field of Digital Design through the Participation in the University Social Responsibility Program

跨文化設計能力是指設計者具有文化適切性的設計能力，本研究以東部一所大學的學生為對象，運用質性訪談輔以作品分析的方式，探究其透過參與大學社會責任計畫，以原住民族社區文化為主題的動畫影片製作過程中之跨文化設計能力學習經驗。研究發現，學生習得之跨文化設計能力包括：展現跨文化的尊重與探究態度，也能運用適切的探究、溝通及合作等設計所需技術，將習得之原住民族文化知識內容融入作品中。也因與在地社區文化的真實連結，跨文化的碰撞刺激了學生創意及思考，而創作出的作品亦可提供社區作為宣傳行銷之用。因此，未來應持續引導新手設計者思考社會責任的意義，激發學生在跨文化中找到更適切的在地知識與情感之視覺語彙，實踐文化適切性的設計理想。

Intercultural design competence refers to the ability of designers to create culturally appropriate designs. This study explored the undergraduates’ learning experience of intercultural design competence through their participation in the University Social Responsibility (USR) Program and the production of animated films focusing on the culture of indigenous community in eastern Taiwan. The findings reveal that these undergraduates demonstrated respect and an exploratory attitude towards different culture. They were able to employ suitable techniques of inquiry, communication, and collaboration, and integrated acquired indigenous cultural knowledge into their works. The genuine connection with local community stimulated their creative thinking and reflection, and these films were effective media for community promotion and marketing. Therefore, it is suggested that future efforts could focus on guiding novice designers to think critically the meaning of social responsibility and it could inspire them to use and create more culturally appropriate knowledge and visual language in intercultural contexts and actualize the ideal of culturally appropriate design.