大学生网络生活方式之聚类分析：以北京大学为例

Clustering Analysis on College Students Internet Life Style: Taking Peking University for Example

网络生活方式是近年国内外学者关注的一个热点问题，对青少年的生活、学习、认知以至价值观念都产生了深远影响。本文以北京大学为案例，对大学生网络生活方式进行了实证研究。作者以社会学研究中生活方式及其测量方法为基础，提出了网络生活方式的概念、内涵及分析模式，并通过问卷方式调查北大学生网络生活现状，通过因子萃取与聚类分析等统计方法，将目标研究人群细分为网络沉溺型、冷静保守型、信息前沿型和社交活跃型四种基本类型。最后，作者提出了根据大学生网络类型而实施分类引导的相关教育建议。

Internet has become an important part of the college students' life. It has a great impact on college students' learning， thinking and behaving. Based on the good ICT infrastructure in Peking University， we carried out an empirical study on the Internet life style of Peking University students. In the paper， the researchers discussed the current situation of the students' network lifestyle. Through quantitative analysis， the paper divided the students into four basic clusters: Internet Addiction， Rational Conservative， Information Pursuit， and Socially Oriented. Finally， the paper also proposed that the educators should better guide the students' Internet life in accordance with the students' characteristics.