校友情结：美国高校捐赠的主要动因

Alumni Complex：The Main Cause of American Higher Education Donation

美国高校的捐赠收入已逐步成为高等教育发展的重要资金来源和缓解教育经费紧张的重要策略之一。其中，校友捐赠在资金来源中的比例逐年攀升，已成为不容忽视的捐赠力量。究其原因，校友情结是校友为母校捐赠的内在动因。美国高校校友会非常重要校友资本这一恒定持续的关系资源，采取各种措施加强与校友的联系，为高校的发展筹措源源不断的资金。

The donation income of American universities has gradually become an important source of funds for higher education development and one of the important strategies to relieve the tension of education funds. Actually， alumni complex is the intrinsic motivation for American higher education donation. American University Alumni Association has an important attachment to the capital resources of alumni， and it has taken various measures to strengthen the contact with alumni to raise funds for universities.