计划行为理论述评

A Review of the Theory of Planned Behavior

计画行为理论是社会心理学中最著名的态度行为关系理论，该理论认为行为意向是影响行为最直接的因素，行为意向反过来受态度、主观规范和知觉行为控制的影响。计画行为理论在国外已被广泛应用于多个行为领域的研究，并被证实能显著提高研究对行为的解释力和预测力。文章对这一理论进行了全面概述，包括理论的提出、内涵、测量方法以及理论研究的新进展，并指出了理论仍存在的问题和今后的研究方向。

Theory of planned behavior（TPB）is the most famous theory about attitude─behavior in social psychology and has been found to be well supported by empirical evidences. According to TPB， intensions to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior， subjective norms， and perceived behavioral control， account for considerable variance in actual behavior. In this paper， various aspects of TPB were introduced， including its derivation， general picture， measurements， new researches and developments. Other issues that remain unresolved and further studies were discussed in the end.