态度强度的维度结构与研究操作

Attitude Strength: Dimension Constructs and Research Operations

态度强度指态度具有坚持性和抵抗性的程度及其对信息加工过程和行为产生影响的程度，包括可获得性、两面性、确定性、精细加工、极端性、重要性、知识性、个人相关性和结构一致性9个常见维度。文章介绍了态度强度的操纵和测量方法，对探讨态度强度维度结构的已有研究进行了阐述和总结，在此基础上指出态度强度至少包含三重维度结构，并提出将态度强度与群体水平变量和社会预警系统相联系等研究角度。

Attitude strength is treated as the extent to which attitudes manifest the qualities of durability and impactfulness. The durability includes the persistence of attitude and the resistance of attitude， while the impactfulness includes the effects on information processing and behavior. Attitude strength contains 9 common dimensions including accessibility， ambivalence， certainty， elaboration， extremity， importance， knowledge， personal relevance and structural consistency. The article introduced the manipulation and measurement of attitude strength， and discussed the previous researches about the dimension constructs of attitude strength. Furthermore， we pointed out that attitude strength contained more than three dimension constructs， and put forward some research directions such as associating the attitude strength with the variables on the group level and social monitoring system.