英汉广告对比及其翻译

本文通过对英汉广告的文化、语言及侧重点的差异的比较，结合实例，探讨英汉广告互译中如阿处理文化信息，提出[减译、增译、改译]的基本文化翻译策略。使用这三种方法，可实现较佳的广告促销效果。

Based on a detailed comparison between English and Chinese advertisement in culture， language and focus， this paper probes into the treatment of cultural information inherent in the advertisement translation. Four translation techniques of [cutting]，[amplification]and[adjustment]are also put forward in the paper in order to achieve the a better advertising and promotion effect.