论节庆旅游的价值构成

为提升节庆旅游的价值，文章对其价值构成进行研究。选取了经济、社会、文化、环境、政治5个一级指标和旅游消费、招商引资、就业等10个二级指标，通过建立模型、测算权数和要素排序，对各指标要素进行了重要度评估，得到节庆旅游的社会价值和经济价值同等重要，区域形象和知名度提升是其二级指标最重要的价值取向，招商引资、旅游连带收入是其主要的经济体现等结论。

In order to enhance the value of the festival tourism， the paper study its values constitute. Analyses of selected indicators include economic， social cultural， environment， political 5-level indicators and tourism consumption， investment， employment indicators and so on 2 indicators. Through the establishment of models， estimated weights and the elements of sort of the indicators of an important elements of assessment. Be concluded that festival tourism’s social values and economic value are equally important， the function of enhance the regional image and reputation is the most important social value orientation， investment， tourism related income is the main manifestation of the economic value and， etc.