后现代的经典图式—关于广告摄影教学的新探索

无论从理论还是教学实践来看，从临摹经典入手进行广告摄影的教学，能够起到非常好的作用。首先，用经典绘画的图式为学生奠定了良好的基础。其次，从经典中来的摄影创意为广告设计专业更多的要与广告结合解决了障碍。最终，能够在教学中让学生完整的走完一套摄影创作的过程

In terms of teaching theory and practice， starting from classical advertising copy photography teaching， can play a role very good. First of all， with the classic painting of the schema for the students to lay a good foundation. Secondly， from the classics of photography for the advertising creative design and advertising more to solve the obstacles to integration. Ultimately， in the teaching for students to complete a photographic journey of the creative process.