论印刷广告的语类分析

随着语类分析的广泛流行和使用，本文对印刷广告做了分析，以试图概括出印刷广告的普遍特点，包括体裁、语义以及功能和语言学特点。本文从印刷广告使用的7个策略入手，对在我们生活中随处可见的各种印刷广告的特点进行了概括，并给出笔者对于语类分析的理解。

As genre analysis becoming more and more popular， this paper intends to make genre analysis of the print advertisement in English to summarize the common features of the print advertisement including the stylistic， semantic， functional and linguistic features. And the seven strategies adopted in print advertisements will be analyzed.