美国大学收入多元化策略研究 ─ 经营管理的视角

Research on Revenue Strategies of U.S. Campuses

20世纪90年代以来，美国及全球政治经济环境日益复杂和不确定，面对传统高等教育财政结构变化的巨大挑战，美国大学开展了一系列自发性的活动，积极探索学费以外的多元化的收入渠道，重构大学时政。

Since 1990’s， U.S. has been undergoing a great economic downturn and many political changes. Both the national and international situation has become more and more complicated and uncertain. Facing the great changes of higher education financial structure， many institutions have taken initiatives to pursue multiple revenue streams.