新媒體與族群議題之初探

The Exploratory Research of New Media and Ethnic Issues

隨著新媒體平台興起後，透過公開且即時互動平台引發的文字討論，讓民眾提出自己的意見，並在平台擴散，加速對於資訊的流通與互動，以及對於議題的熟悉度。本研究嘗試以原住民議題為例，透過大數據資料分析平台，瞭解族群議題在新媒體的出現頻率、態樣與呈現內容，探討新媒體與族群議題的關係。研究發現原住民議題並非熱門議題，互動度亦有限，主要以新聞議題為主，較熱門議題為關於原住民權益、社會評價的議題，雖然正面情緒為多，但亦包涵對於該族群的負面評價，顯示部分網路住民對於原住民仍存在的刻板印象。

With the emergence of new media platforms, textual discussions triggered by public and real-time interactive platforms allow people to express their opinions and spread them on the platforms, accelerating the flow of information and interaction, as well as the familiarity with the issues. This study attempts to examine the relationship between new media and ethnic issues by using a big data analysis platform to understand the frequency, patterns, and content of ethnic issues in new media. The study found that aboriginal issues are not popular and have limited interaction, mainly news issues.