幼兒家長選擇就讀公立幼稚園之研究

本研究旨在探討不同市場區隔之幼兒家長，包含地理區域變數與人口統計變數，在選擇就讀公立幼稚園之資訊使用、選擇內容及選擇影響因素之差異情形。主要研究方法以問卷調查法為主、訪談為輔，針對嘉義市350位就讀於公立幼稚園之幼兒家長進行施測。採敘述統計、t考驗、單因子變異數分析，進行資料分析。根據前述分析結果，歸納出以下結論：

The prupose of this sutdy was to explore how the parents in defferent marketing regions of regional variable and population variabel selected public kidergartens， including the issuess of the use of information， the contents， and the factors influecing the selection. Questionair survey and interviews were used in this study. The participatns were 350 parents whose children were studing in public kindergartens. Descriptve statcis， t-test， Anova were used for data canlysis. The results were as follows.