國民小學組織內部行銷、知識管理與學校效能關係之研究   免費試閱

Examining the Relationships among Organizational Internal Marketing, Knowledge Management, and School Effectiveness in Elementary Schools

本研究主要研究目的乃在探討國民小學組織內部行銷、知識管理與學校效能之間的關係。透過對943名國小教師進行調查，以瞭解組織內部行銷與知識管理對學校效能的直接影響，以及組織內部行銷透過知識管理對學校效能的中介影響。經由相關分析以及結構方程模式之檢定，發現組織內部行銷、知識管理與學校效能三者之間具有顯著正相關；組織內部行銷、知識管理對學校效能有直接影響；組織內部行銷亦會透過知識管理對學校效能產生間接影響。

The purpose of this study was to explore the relationships among internal marketing, knowledge management, and school effectiveness in elementary schools. Data from 943 teachers were collected and analyzed by the structural equation modeling (SEM). The results of the statistical analysis indicated that there are significant positive correlations among internal marketing, knowledge management, and school effectiveness. Also, the results from the mediated-effects model showed that knowledge management in the schools has indirect effects on the school effectiveness.