Research on Using Social Media for Higher Education Instruction ：Status and Strategies
Social media based blended teaching is changing our traditional classroom. However，Itys still unclear about the current status， especially the internal and external environment of social media based instruction. This paper presents a comprehensive investigation on the situation of social media teaching in four local universities by using questionnaires and interviews. We found that college teachers，use of social media for instruction is flexible， with motivation coming mainly externally rather than internally. Peer pressure has played a positive role in facilitating u network teaching habit. ” Being social and altruism is the major internal motivation.，the perceived ease of use is the most important factor when determining the satisfaction the use of social media can effectively change teacher^s role and will have a positive impact on fostering advanced educational ideas teachers^ teaching abilities are competent in three perspectives ，but lack in one; the challenges mainly come from， the teaching objects; the concept of social media education has yet formed; the plugged-in application makes social media more effective for education but the data is incompatible and most teachers concern of their personal information security. Finally， to improve the above-mentioned issues， this paper proposes four strategies. First， lowering user-cost and enhancing data collecting functions are necessary to the ease of use; Second， to enrich teaching models is a key method to win students^ support; Third，use a “ quaternity” teacher training model to solidify the three competent abilities and solve the insufficiency; Lastly， establish data standards to break sharing incapability which will facilitate a research-oriented social media teaching.
|關鍵詞||高校教师、社交媒体教学、现状分析、提升策略、university teachers、teaching using social media、current status、promotion strategies、CSSCI|