网络课程内容组织的实效性研究——以北京开放大学的电子商务类课程为例

Research on Content and Organization Effectiveness of Online Curriculum: A Case of Commerce Curriculum of Beijing Open University

随着“互联网+”国家战略的实施，电子商务行业保持了持续快速发展的良好态势。电子商务发展的内生动力和创新能力日益增强，但电子商务类专业从业人员的培养却相对滞后，人才供给矛盾愈发凸显。教育的开放性和教育功能的多重性客观上要求高校深入推进电子商务类网络课程建设，利用网络课程的方式来解决目前电子商务行业的人才瓶颈问题。该研究通过文献分析法、问卷调查法，深入剖析该校理工学院电子商务类网络课程的内容组织及其实效性，提出电子商务类网络课程建设应该坚持以学生为中心，以需求为导向，以质量为生命。

Currently， the electronic commerce in China has shown a continuous and rapid development trend. The internal motivation and innovation capability of electronic commerce are increasing. The importance of talents cultivation of electronic commerce becomes more obvious. The openness of education and the multiplicity of education function require that the colleges and universities should deeply promote the development of electronic commerce online courses. This research takes Beijing Open University as a case， deeply analyzes the content organization and the efficiency of electronic commerce online courses through literature analysis， questionnaire investigation. This paper recommends that the development of electronic commerce courses should regard the students as the center， the professional demand as the guidance， and the quality as life.