英国卡迪夫大学筹资策略及启示

Financing Strategies and Enlightenment of Cardiff University in UK

资金匮乏是全球高等教育面临的共同问题，英国也不例外。如何利用大学的社会声誉，拓展传统资金渠道，发现新的筹资渠道，正是这几年卡迪夫大学的努力方向。卡迪夫大学围绕学校发展目标制定筹资战略，利用大学合并引入价值投资，创设国际社区的理念，扩大与大学社区的互动合作，发挥校友会作用增加捐赠收入，这些筹资策略为我国高校筹措资金提供了有益借鉴。

Lack of funds is a common problem for worldwide higher education and it is no exception for the United Kingdom. How to use the universities social reputation to expand the traditional funding sources and find new financial sources, are the effort target of Cardiff University in recent years. Setting the fund-raising strategy based on the university's development goals, leading to value investing by university mergers, expanding cooperation with the community interaction with the creation of the international community, and playing the Alumni Association more important role on increasing donation income, all these provide a useful reference for domestic universities.