國民小學學校識別系統之規劃設計── 以彰化縣一所小學為例

A Case Study on School Identity System of an Elementary School in Changhua County

本研究主要在探討一所國民小學建立學校識別系統之歷程。藉由個案學校的背景因素，以及個案學校推動識別系統之經驗，深入探討學校發展識別系統的必要性、識別系統的涵蓋範圍、發展識別系統應具備的條件與使用的策略、發展識別系統所遭遇的困境與因應之道。根據研究發現，提出建議，供個案學校、有意推動識別系統的學校，以及教育行政單位參考。本研究獲致主要結論如下：
一、學校發展識別系統能營造和諧感、凝聚向心力、彰顯學校本位特色，提升學校正面評價。
二、學校發展識別系統之前，應考量的條件包括：擬定實施計劃，取得學校及地方認同，並獲得上級主管認可，且在充足經費支援下，結合專業廠商，進行規劃設計。
三、發展識別系統對校務發展的影響包括營造出活力、專業的組織印象；整體校園整齊劃一，樹立學校優質的正面形象，有利於學校的行銷。
四、發展識別系統初期易造成家長的質疑、額外的費用負擔、短期的不適應，以及增加學校員工的工作困擾。
五、透過加強溝通、建立共識、積極行銷，爭取校內外的認同及廣闢財源，才足以化解阻力，永續推動學校識別系統。

The main purpose of this research was to analyze the process of how to set up the School Identity System (SIS) in one of the Changhua elementary schools and what the difficulties the researcher confronted while undertaking the study. In order to accomplish the purpose, this research had adopted the methods of case study, literature review, questionnaires and individual interview. As the results of all data analysis, some significant findings were collected as shown below for reference:
1. School Identity System can enhance the sense of harmony, the feeling of belonging and the cohesiveness of group, especially emphasizing the unique school-based management and promoting the positive school image effectively.
2. The actual conditions should be entirely considered in advance before developing SIS. For instance, make the schedule of implementation, then identified by school supervisors and the locals. What’s more, get the sufficient financial aid from sponsors and start to work on it with a professional design company.
3. Better school administration, positive school image and identical campus outlook are wholly beneficial for school development if the implementation of SIS is successful.
4. Some of the questions would be raised by students’ parents at the initial stage of setting up SIS because of the exceeding expense, the shortterm non-adjustment and the heavy workload to all staffs.
5. The solutions to the above problems are to establish the effective and mutual communication and actively get support from the people who associate with school affairs. Moreover, fund-raising is necessary if the SIS would continue to be achieved.