個案教學法應用在學校公共關係教學及其成效之研究

An Empirical Study of Case Method on the Teaching of School Public Relations and Its Effectiveness

本研究旨在探討個案教學法應用在學校公共關係教學以及成效，本研究採用訪談法，訪問十名選修學校公共關係研究課程的在職專班研究生，以了解個案教學法的教學成效；亦輔以觀察法，由研究助理錄影、觀察並紀錄師生學上課之互動歷程。另外，本研究亦透過數位學習網，以了解研究生參與討論的情況。研究結果顯示，個案教學法應用於學校公共關係課程中，對於學生具有正向的學習效果；數位學習網的登入次數與張貼篇數顯示，學習平台有助於研究生的討論；研究生亦能學以致用，將所學應用於學校實務，以行銷學校特色與優勢。

The intent of this study is to explore the application of case method on the teaching of school public relations and its effectiveness. The interview method was employed to ten in-service graduate students who took seminar on school public relations to understand their learning performance. Meanwhile， the observation method assisted by research assistantwas adopted to record the process of teacher-students interaction. In addition， the digital learning platform was used to enhance students’ participation and engagement. The result shows that the case method had a positive impact on graduate students’ learning performance. The frequencies of logging in and posting on the digital learning platform indicated that the platform was positive to enhance graduate student discussions. More importantly， graduate students put theory into practice in order to marketing their schools.