增能創價、策略聯盟與特色學校經營

Empowerment with Value Creation, Strategic Alliances and Management of Featured Schools

本研究以文獻、檔案分析及訪談法來探討特色學校的經營困境及發展策略，惟限於篇幅，本文僅論述增能創價及策略聯盟的意涵，並析述特色學校經營的困境與發展策略，檔案分析及訪談分析所得，並未列入本文探討。本研究的發現，特色學校經營主要有五大困境:(一)特色學校概念恃澄清，教師專業恃增能;(二)教師平凡規範及抗拒變革的心態恃調整;(三)學校特色定位恃省思、特色產品恃研發;(四)產官學研合作的策略聯盟機制有恃發展;(五)資源無法持續挹注，特色經營有待改善等困境。是提出特色學校經營五大對策:(一)加強溝通與授能，強化成員系統思考及課程研發能力;(二)開啟專業對話，激勵創新求變、建立優質的學校文化;(三)建立學校特色品牌，善用金三角行銷，建立創新價值;(四)鼓勵策略聯盟、異業聯盟與資源共享，創造雙贏共好;(五)應持墉推動計畫並提供資源，協助特色學校永續經營等經營策略，促進學校創新教育新價值，突破少子化的經營困境，使利害關係人瞭解與認同，進而提升特色學校經營的成效。

This study applied literature review， archive analyses and interviews to investigate the dilemmas of management and developmental strategies of featured schools. Due to space constraints， this article discussed empowerment with value creation， the meanings of strategic alliances， the analyses and descriptions of difficult situations and developmental strategies of featured schools. The results of archive analyses and interviews are not included in the discussion section of this paper. According to the findings of this study， the management of featured schools will face five major hard situations: 1.the concepts of featured schools need clarifying and teacher profession needs empowering; 2. Teachers' ordinary norms and mental resistance to changes need adjusting; 3. schools' characteristic positioning needs reflecting， and characteristic products need developing; 4. the mechanism of strategic alliances of industry government and academy cooperation needs developing; 5. no resources can be kept pouring， feature management needs improving. Based on the results，Five major policies for the management of featured schools are recommended: 1.enhancing communication and empowerment， strengthening the systematic thinking and curriculum research and development abilities for members; 2. opening professional conversation channels， encouraging innovation and establishing high-quality school culture; 3. setting up featured brand of the school， making the best use of the Golden Triangle of marketing， innovation and the establishment of value; 4. encouraging strategic alliances with organizations in different areas to share resources and create a win-win situation for mutual benefits; 5. continuing to promote projects and provide resources to help with the sustainable operation of featured schools.These policies are able to help along the new values of school innovative education and the schools' management dilemma of declining birthrate.They can also help school stakeholders to realize and identify with featured schools， then enhance the outstanding results of the management of featured schools.