社群媒體使用與錯失恐懼之相關探討

A Study on Social Media Use and Fear of Missing Out

目標：本研究旨在探討臺灣民眾社群媒體使用及其動機與錯失恐懼之關係。近年來，社群媒體使用人數大幅上升，社群媒體平臺已成為人們互動的熱門據點，越來越多學者去探討其帶來的負面影響。錯失恐懼被定義為一種普遍的焦慮狀態，其特點是渴望與他人保持持續的聯繫，或是與他人相處時總是想獲得對方的關注。
方法：研究對象為臺灣18歲以上之成年人，採便利取樣進行網路問卷調查，共計282份有效問卷，其中包含男性110位、女性172位。使用SAS統計套裝軟體作為資料分析工具，進行描述性統計分析、獨立樣本T檢定、單因子變異數分析、皮爾森相關分析與多元迴歸分析等。
結果：人口學變項中，年齡、學生身分與否與娛樂性動機有相關，與社交性動機及工具性動機無關；性別、教育程度與社交性、娛樂性、工具性動機皆無關。研究對象社群媒體使用動機與使用時間長度沒有相關；社群媒體使用時間長度也與錯失恐懼無關。多元迴歸分析結果顯示，研究對象社群媒體的使用動機與錯失恐懼有相關。社交性動機及娛樂性動機越高，其錯失恐懼量表得分也越高。此外，具全職學生身分的研究對象，其錯失恐懼量表平均分數也較高。
結論：年齡越低（18歲以上）或是學生族群的娛樂性動機會較高。現今被使用最多的社群媒體為Line。研究對象使用社群媒體的平臺類型，會根據其使用動機而有所不同。社交性動機較強烈的研究對象較會去使用Line及TikTok；工具性及娛樂性動機較強烈的研究對象較會去使用Facebook、Instagram及YouTube。學生族群、社交性動機越高或是娛樂性動機越高的研究對象更容易罹患錯失恐懼。

Objective: This study aims to explore the relationship between social media use, motivations, and fear of missing out (FOMO) among Taiwanese citizens. In recent years, the number of social media users has significantly increased, and social media platforms have become popular venues for interaction. As a result, scholars are increasingly investigating the negative impacts associated with social media use. FOMO is defined as a common state of anxiety characterized by a desire to maintain continuous contact with others or to gain attention from others during interactions.
Method: The study subjects were Taiwanese adults aged 18 and above, and a convenience sampling method was used to conduct an online survey. A total of 282 valid responses were collected, including 110 males and 172 females. SAS statistical software was used for data analysis, including descriptive statistics, independent samples t-tests, one-way ANOVA, Pearson correlation analysis, and multiple regression analysis.
Results: Among demographic variables, age and student status are related to entertainment-driven motivation but not to social or instrumental motivations; gender and education level are not related to social, entertainment, or instrumental motivations. There is no correlation between the motivations for using social media and the duration of its use; the duration of social media use is also unrelated to fear of missing out (FOMO). Multiple regression analysis shows that the motivations for using social media are related to FOMO. Higher social and entertainment motivations are associated with higher FOMO scores. Additionally, full-time students have higher average FOMO scores.
Conclusion: Younger individuals (over 18 years old) or student groups have higher entertainment-driven motivations. The most commonly used social media platform today is Line. The type of social media platform used by the subjects varies according to their motivations. Subjects with stronger social motivations are more likely to use Line and TikTok, while those with stronger instrumental and entertainment motivations are more likely to use Facebook, Instagram, and YouTube. Students, as well as individuals with higher social or entertainment motivations, are more likely to experience FOMO.