数字短片特性分析及其对大学生媒介素养教育的启示

Analysis of Digital Video's Features and the Inspiration to Media Literacy Education on University Students

随着新媒体技术及艺术的发展，数字短片以其独有的特点悄然盛行。文章探讨数字短片的内涵界定，根据传播学认识媒介的原则探析数字短片的特性。并根据数字短片主体情况提出数字短片对大学生媒介素养教育的启示。

With the development of the new medium technique and the new medium art， digital video had been quietly widely spend on the land of the public's media. This article inquires into the definition of digital video and analysis features of digital video according to the principles of realizing the media in communication. And put forward some inspiration for media literacy education on university students according to the subjects' characteristics of digital videos.