基于校园文化的远程教育品牌建设研究

Research of Building Distance Education Brand Based on Campus Culture

品牌是远程教育的核心竞争力，文章在阐述远程教育品牌内涵和意义的基础上，提出了基于校园文化塑造远程教育品牌的几点措施，即：以校园文化建设创设远程教育品牌识别系统，提升远程教育机构的教育质量，营造特色远程教育品牌和促进远程教育品牌的推广。

Brand is the core competitiveness in distance education， based on expounding the significance of distance of education brand， this paper presents some brand building measures， that is ：to create a distance education identity system， upgrade the education quality of distance education institution， create a characteristical distance education brand and promote the spread of distance education brand by constructing campus culture.